What we do
Create winning market entry & product launch strategies
Is your Value Proposition clear and compelling ? Is it based on fundamental customer needs ? Could it evolve into a Subscription or Membership strategy ? Have you over-focused on advertisers & sponsors and now need greater audience insight ? Or could your team benefit from extra bandwidth & experience to develop new intelligence products in collaboration with customers ? We can help.
Build digital engagement
Is your digital product established but underused ? Do you have a paywall but it's not converting ? Or do you want to migrate away from print but are struggling to convince your team or customers ? The solutions may be in digital-first content & product strategies, a ‘less is more' or pushed approach to content, techniques to make your site more of a toolkit or peer-to-peer community for time-poor users, and the right analytics and engagement promotion. We can help.
Optimise pricing & packaging
Pricing is typically your most important lever. But often, pricing strategy is spread across teams and falls down between the gaps. Pricing is not rocket science, there are established frameworks – bundling, tiering, the buying psychology of good, better, best – that help generate higher average order values. But, pricing needs ownership, design and discipline. We can help.
Drive renewals & long-term Go-To-Market success
We’ve launched businesses and products, and we know how exciting and galvanising that can be. But we’ve also seen businesses get hooked on the buzz of new biz, running to stand still because of poor renewals. Renewals are the true north; they require a proposition that addresses fundamental client needs, great onboarding& usage promotion, combined with the right pricing, metrics & team incentives. We can help.